Building the future is hard. Don’t do it alone.

TendLab is an Incubator. 
We work with others to build new products and services. We amplify, support, and encourage each other’s work because we believe that we are stronger together. Reach out to us if you have an idea to incubate, an experiment you’d like to test, or a partnership you'd like to develop. 

During Collaboration
We contribute to brainstorming & ideating, research distribution channels for the final product or service, and advise on market positioning. When we don’t have an answer, we can connect you to resources who do.

At Launch
We can help execute sales, coordinate payouts to members of the partnership, and market the product.


Current Projects in the Lab:

 Caregiving Bundle: a childcare benefits product, combining select parts of a curated group of companies, to be sold directly, or via insurance brokers in a bundle package alongside other benefits and perks. In partnership with Mirza, Carefully, and Arvorie.

 #CareAtWork: a crowdsourced initiative to highlight the things employees want and need from their employers, focusing on companies that are doing an exemplary job supporting parents. In partnership with Shift the Workplace, Spark Collective, Mindful Return and Mother Honestly.

 TBD series of expert-led workshops for companies, intended to be a thorough introduction to supporting working parents, presented by TendLab and a selection of trusted partners.

 TBD We are partnering with Time's Up on a project designed to elevate and resource working caregivers.

Past Projects/Alumni:

 FamTech Collaborative: a collective of 130+ founders building forward-thinking solutions for all families, started by Amy Henderson, and run in partnership with TendLab.

 State of Motherhood 2021: We collaborated on and contributed to Motherly's questions about employer support.

Proud Partners: