Amy Henderson | CEO & Co-Founder
Amy Henderson is a movement builder who has played a founding role in several successful ventures. After the birth of her third child, she went on a quest to learn if it were possible to both show up for parenting and have a successful career. While conducting more than 220 formal interviews with working parents and sitting down with researchers from a number of different disciplines, Amy discovered that parenting develops career-critical skills. Armed with this revelation, Amy founded TendLab to catalyze a movement to recognize and realize the value of parents in the workplace. Amy also started the Fam Tech Founders Collaborative, a network of over 130 founders who are solving for the needs of caregivers. A regular speaker and author advocating on behalf of the power of parenthood at work, Amy has been featured in The Wall Street Journal, Forbes, Fast Company, Slate, InStyle, and more. Her book, Tending, will be published by Nationbuilder books in early 2021, followed by a podcast of the same name.
Kim Rohrer | COO and Co-Founder
Kim Rohrer is a passionate people person with over a decade of experience building inclusive, sustainable, values-based company cultures at tech companies. She is a progressive PeopleOps leader, with a history of implementing parent-friendly policies and practices, developing frameworks for living company values, and creating scalable people analytics for small teams.
Kim is also the founder of and advisor to OrgOrg, a global community of over 3,500 operations professionals. She advises and coaches several early-stage companies, and is always open to exploring interesting projects (when she’s not wrangling her two young kids).
Her eclectic career has taken her from theater to tech to tending, woven with the common threads of community and care. Kim believes fiercely in holistic support for working caregivers, and is excited to be a part of the movement to create lasting, necessary change.
Katrine Strickland | Director of Marketing & Community
Katrine Strickland is a compelling communicator with more than 15 years of experience connecting brands with their audiences in meaningful ways through results-driven strategy and content. Her past client work covers industries spanning environmental services with Advanced Disposal to automotive with Ford. A master puzzler, she thrives on bringing the necessary pieces together to create integrated branding and marketing strategies that are poised for success.
An entrepreneur at heart, her most recent ventures are family focused including a mobile app to help parents capture the fleeting moments watching their children grow and a leading local website for families to find everything they need to raise happy and healthy children.
Katrine believes wholeheartedly that better supported families will lead to a brighter world for all and is proud to be a part of the Tending movement to create necessary change. When she’s not tending to the movement, you can find her tending to her two kiddos and a french bulldog named Winston.
The TendLab Council is a diverse group of leaders across HR, Tech, Business, Research, Politics, and more, who have agreed to contribute their voices, time and expertise to help us build the movement to create a better future for working parents. To borrow language from our friends at MotherNation, the Lab Council is the internal braintrust of TendLab – they are our gut checks and accountability partners, our advisors and advocates. We are honored to count them among our collaborators, mentors, partners, and friends.